Nisa See Increased Sales
01 February 2012 by HamstThe Scunthorpe-based Nisa Symbol Group has achieved industry-leading trading figures for the last quarter of 2011 with an increase of almost 17 per cent on retail sales according to figures released this week.
It's reported like-for-like sales have increased by almost eight percent, while the Store of the Future format stores are also showing like-for-like sales up more than nine percent.
Throughout the past year the Nisa Symbol Group has worked hard to increase its benefits to members and has introduced a variety of support mechanisms to help improve its brand and instore standards, including the launch of television advertising, increased national press advertising and all stores receiving mystery shopper audits every quarter.
Nisa Group Symbol director John Heagney said in a press release, “The enhanced mechanisms that we have in place to help support our members have significantly driven loyalty in our business. Members of the Nisa Symbol Group benefit by being loyal and we have structures in place, such as the Symbol Group Development Fund, which help loyal members accrue money to develop their business further.”
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